Business Strategy

Episode 15: A Strategy for Success on Social Media with Erin Phillips of Pinckney Palm

EP15-Promo-Erin-Phillips.jpg

I am so excited for you to hear this episode with Erin Phillips of Pinckney Palm. Erin is the founder and CEO of Pinckney Palm, which is a social media agency based in Charleston, South Carolina and London, England. Erin has worked in social media for ten years for brands like BMW, Le Cruset, Blackberry Farm, and Capital One, all prior to launching her own agency, Pinckney Palm. She now manages clients all around the world including Italian serve-ware, Viertri, and remote employees in the states, all the way from where she’s living now in London, England with her husband, daughter and two adopted golden retrievers. I know you guys are going to get so much out of this episode because Erin shares with us what she does when she gets a new client and how she really digs deep into their analytics to help them create a strategy moving forward to get engagement as well as reach and impressions so that our social media isn’t just us just wasting time, it’s actually something that moves the needle on our business.

IN THIS EPISODE YOU’LL HEAR:

  • How Erin got her start in social media and ended up running her own full service social media agency

  • The knowledge she gained from working for corporate company that she was able to transfer into her small business.

  • How she approaches working with new clients in order to best serve them

  • How to view and understand your Instagram analytics

  • How to use your analytics to create a social media strategy

  • How to increase engagement on Instagram

  • How she manages her team and business while living in London, England.

FAVORITE QUOTE OR ADVICE:

Pretend like everyone you meet is Reese Witherspoon’s cousin - I really look up to Reese Witherspoon and enjoy following her, so assume anyone you meet is going to be the person who connects you with the next big step in your career, or your favorite person. You never know who is connected to who. Treat them all the same and as if they are the most important person.

FAVORITE RESOURCES:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH ERIN PHILLIPS, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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Episode 14: Reina Pomeroy

Reina Pomeroy - Attracting Your Dreamy Clients

Reina Pomeroy is the founder of Reina & Co, and she’s a coach, speaker, educator, author, and a podcaster. She helps creative entrepreneurs get laser focused so they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all. She’s also the creator of her flagship program, The Dreamy Client Magnet, which is something we talk a lot about in this interview. She’s an expert on attracting and getting your dream clients. When Reina is not fully immersed in her company, you will find her facilitating groups at Stanford University’s Graduate School of Business. Her work has been featured everywhere from The Entrepreneur on Fire Podcast, Entrepreneur.com, Brit & Co, The Huffington Post, The Rising Tide Society, and more! I know you guys are going to learn a lot from this interview today!

IN THIS EPISODE YOU’LL HEAR:

  • About Reina’s journey to where she is today.

  • How being a multi-passionate entrepreneur helps her find freedom and flexibility in her career.

  • How Reina helps creative entrepreneurs focus on what’s important, book dreamy clients, make more money, and find freedom and flexibility in their own businesses.

  • Reina’s thoughts on the idea of charging your value, instead of your worth, and how this mindset allows her to contribute significatn income to her family, while serving her clients in the best way possible.

  • About the Cash Injection Challenge.

  • About Reina’s flagship program, the Dreamy Client Magnet, and how to attract the RIGHT clients.

REINA’S FAVORITE RESOURCES:

There are a lot of great resources out there. It’s more important to get clear on what you want to learn, and go find those resources.

REINA’S FAVORITE QUOTE:

Life is too damn short not to love every single day.

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH REINA POMEROY, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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Episode 13: Successful Goal Setting with Alon David of 90X Goal Planner

Successful Goal Setting with Alon David of 90X Goal Planner

We are nearly 90 days into the new year. How many of your New Year’s resolutions have you stuck with? How many of your business goals for 2019 are you still on track to accomplish? If you feel like you’re already derailed and you realize you’re not going to accomplish the goals you set three months ago, I want you to listen to today’s episode with Alon David, CEO and creator of the 90X Goal Planner. Alon is sharing his story of how he created his 90 day goal setting system and planner, but more importantly, he is sharing why he believes 90 days is all it takes to get you on track to achieving your goals.

IN THIS EPISODE YOU’LL HEAR:

  • Alon’s journey from being a member of the Israeli Air Force to creator and CEO of 90X Goal Planner.

  • How he began to develop his 90 day system during his time building a six figure photography company, Alon David Photography.

  • Why he believes 90 days is the perfect length of time for setting and achieving goals.

  • How he balanced working a full time photography business, a wife, four kids, and creating the 90X Goal Planner.

  • About Alon’s coaching services and membership site.

  • How and why he transitioned out of photography into full-time CEO for 90X Goal Planner.

  • What Alon believes is the number one reason people don’t achieve their goals.

ALON’S FAVORITE RESOURCES:

Mind Your Business Podcast

The Jim Fortin Podcast

ALON’S ADVICE FOR REACHING YOUR GOALS:

“Get up every morning and commit and do it. Honor yourself first, and take one step everyday. Give yourself the chance, and take one step forward everyday closer to your destination.

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH ALON DAVID, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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Episode 12: Converting Clients with The ONE Method

The ONE Method with Alli Elmunzer on the Inspired Entrepreneur Podcast

Hey guys! I’m back today with a solo episode, and I’m talking with you about the struggle to attract and convert new clients. I want to talk with you today about a method that I want you to keep in the forefront of your mind from now on as you listen to this podcast and as you move forward in your business called, The ONE Method.

IN THIS EPISODE YOU’LL HEAR:

  • My take on creating your ideal client avatar, and why I think psycho-graphics are more important than demographics.

  • How understanding your ideal client avatar’s psycho-graphics will allow you to better tailor your marketing message.

  • How to create the perfect offer for your ideal client.

  • How to build trust that will convert your potential client into a paying client.

THE ONE METHOD:

  1. Choose ONE Person

  2. Sell ONE offer, solving ONE problem

  3. Make ONE promise, with ONE process

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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Episode 11: How Business Systems Can Help You Create the Life You Want to Lead with Andrea Layne - The Creative Spring

Using Systems to Create the Life You Want to Lead - The Inspired Entrepreneur Podcast with Alli Elmunzer - Andrea Layne - The Creative Spring

Today I am talking with Andrea Layne of The Creative Spring. Andrea spent 11 years working in corporate as a business consultant and IT Project Manager for some of the top companies in the United States. After realizing that she wasn’t able to live the life she wanted, she went out on her own and decided to pursue project management on a smaller, more creative scale as a floral wedding designer. She built and ran a successful floral wedding design company over six years. Even though she saw tremendous success in her business, she still wasn’t able to live life on her terms, which led her to starting The Creative Spring, where she helps creative entrepreneurs with systems and software, so they have a better business foundation. Tune in to hear more about how Andrea uses systems to live the life she wants to lead and teaches other entrepreneurs how to do the same.

IN THIS EPISODE YOU’LL HEAR:

  • About Andrea’s background in IT Project Management and working as a business consultant for top companies prepared her to help entrepreneurs implement the right systems in their business to create a life they love.

  • What pushed her to eventually leave her corporate job, and how she ended up doing wedding floral design for seven years before she started helping other entrepreneurs work on their businesses.

  • How success in the corporate world and success as a wedding floral designer natrually opened up doors to help people implement systems in their business to make them run more smoothly and efficiently.

  • About Creative Spring, her company that helps creative entrepreneurs with systems and software to have a better business foundation, and connect their big picture vision into actionable plans with due dates and specific tasks to achieve those goals.

  • Where you should start when going about setting up systems in your business.

  • What Andrea thinks scaling her business looks like in order to maintain the balance she’s found in work and life.

  • The importance of setting up boundaries and how your clients should react to those boundaries.

ANDREA’S ADVICE FOR ENTREPRENEURS:

“What if it could be simple? What is the simplest path? It can be really easy to complicate things and make them more than what they really are. It muddies the waters, especially in service delivery. Whenever I start to feel like it’s getting to complicated, I go back and think of what the simple path would be.”

ANDREA’S FAVORITE RESOURCES:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH ANDREA LAYNE, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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Episode 06: How Re-Aligning Her Marketing Strategy Took Her From Burnt Out to Booked Up

Maggie Giele, Business and Marketing Strategist, From Burnt Out to Booked Up

Maggie Giele is an award winning business and marketing strategist and a certified coach. She helps fiercely dedicated business owners slay strategies and scale businesses, so they can make more impact and more money with ease. She’s also the founder of Bosses in Europe which is an online community for entrepreneurs in Europe to connect and collaborate, and she also hosts live international events. Maggie loves fantasy video games, meeting people in person, and helping people create a life and business they love.

In this episode you’ll hear:

  • How moving to another country pushed her into the online business world

  • How her desire to succeed led to a hospitalization

  • The three big changes she made that took her from burnt out to booked up

  • What Maggie thinks about the ideal client avatar

  • The idea of using big impact strategies to align your values with your goals

  • Maggie’s method for improving her strategies

  • How to approach building your team as you scale

Maggie’s favorite resources:

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR AND MY INTERVIEW WITH MAGGIE GIELE, I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER.

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