Carolyn Sutton began her Public Relations career right out of the gate with a coveted internship at Fleishman-Hillard Dallas, which started her 16 year passion for public relations. With extensive PR experience at The Container Store and The Richards Group managing multiple consumer clients, Carolyn has always kept her business directly focused with lifestyle brands. In 2009, Carolyn experienced the joy of motherhood, which motivated her to start her own Public Relations firm - Carolyn Sutton PR.
Carolyn and her team only work with brands and clients they are passionate about, and believe in their mission. They create solid, strategic PR campaigns to introduce brands, secure media coverage, heighten brand awareness and generate buzz.The team is media and influencer obsessed and are constantly combing magazines, online media and Instagram for the latest and the greatest exposure.
IN THIS EPISODE YOU’LL HEAR:
About Carolyn’s journey to where she is today.
How to get press coverage in national magazines.
How to create profitable relationships with influencers.
How to get more deals as an influencer.
How to secure PR coverage as a brand even if you can’t afford to hire a PR company.
CAROLYN’S FAVORITE RESOURCES:
NEWSPAPERS: Wall Street Journal, NY Times, Local Newspaper
MAGAZINES: Lifestyle magainzes
PODCASTS: Mom is in Control, The Influencer Podcast, How I Built This